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Smart decisions today.
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Saddle Ranch Media, Inc. was incorporated in the state of Utah on October 7, 1988. Its common stock is presently publicly traded on OTCMarkets under the trading symbol “SRMX”, with an authorized share capital of 15 billion common shares, and a Market Cap of more than US$ 16 million.....



We deliver innovative solutions.

Whether creating products, crafting solutions or advancing our own business, we are continuously evolving.


We consider our local and global responsibility for the environment and our customers in our decisions.


The SRMX management team comprise global members with diverse and seasoned professional that lead SRMX to deliver highest quality products and solutions and achieve the goals. 


We deliver the high quality of service and  strive for excellence in our products and services.

Our Capacity

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Max Li, CEO

Prior to embarking on the innovative Tri Cascade journey, Mr. Li has been in the home entertainment and automation industry since 2000. Mr. Li has extensive development relationships with Microsoft and Intel for more than 12 years. Along with Microsoft and Intel, he built the first Media Center form factor for consumer living room, which was showcased at the Bill Gates Keynote Address of CES 2004.

Furthermore, Mr. Li developed the first Wi-Fi Windows universal remote control, and received the Consumer Electronics Show 2010 “Innovation Award” for best design and engineering under the Home Theatre Accessories category.

Mr. Li brings extensive industry knowledge and hands-on experience to lead Tri Cascade, also functions as the chief deal making office.


Alan Bailey, CFO

Alan Bailey is an experienced financial executive who has served several publicly traded companies through his knowledge of SEC financial reporting requirements, OTC alternative reporting, financial and tax structuring, merger & acquisition, IPO, business structure and budgeting. He is a CPA and a Fellow of the Institute of UK Chartered Accountants and is an alumni of public accounting firms Ernst & Young and Grant Thornton.

From 1975 through 2009, Alan was a Sr. Financial Executive with Paramount Pictures/Viacom responsible for Paramount’s global cash and financial management, including closing deals with international and domestic investors seeking to invest in Paramount’s motion pictures, as well as heading up Paramount’s internal audit, disaster recovery, foreign currency management, film & TV production incentives maximization, and tax structuring functions.


J.P. Chen, CTO

Mr. Chen oversees all IoT devices development at Tri Cascade and brings 19 years’ experience in embedded system design and integration. Chen’s previous roles include developing data acquisition systems at Advantech, and developing the Windows Embedded BSP for Power PC at SPS of Motorola (spin-off as Freescale).

Chen was the General Manager of Techware Technology, a Taiwanese Windows Embedded and military solution development firm. He has engaged in Windows Embedded since 1998 and developed many devices for OEM/ODM companies in Taiwan. He had rich experiences to deliver the ARM platforms like Car Navigator, Photo Frame, ARM SOM solution, Tablet, HMI, industrial serial-Ethernet server, and SCADA devices.

Mr. Chen holds Master Degree in Electronic Engineering from the National Taiwan University.

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Saddle Ranch Media, Inc. was incorporated in the state of Utah on October 7, 1988. Its common stock is presently publicly traded on OTCMarkets under the trading symbol “SRMX”, with an authorized share capital of 15 billion common shares and a Market Cap of more than US$ 16 million.


With operations both in the United States and in Taiwan, Saddle Ranch Media’s  subsidiary Tri Cascade, Inc. is an authorized Telecom IoT Service Provider based in Irvine, California with design and manufacturing facilities in Taiwan.


Tri Cascade provides leading-edge NB IoT to 5G solutions and innovation, through its various IoT devices and ONENET B2B IoT Onboarding Platform - certified by Microsoft IoT Sphere under Microsoft's Azure IoT Hub - for business and infrastructure IoT operations. Tri Cascade's Management Team has extensive years of innovation experience in Energy Efficiency Management, Home Automation, Wireless Networking, and Telecom IoT Connectivity, as well as Cloud Management integration services.


Tri Cascade envisions a turnkey IoT business solution for our business partners since recently we added a complete supply chain of manufacturing operations, with product development capability, in Taiwan. Our focus is it provide the Smart way of managing our environment both indoor and outdoor through the transmission, integration, monitoring and reaction to/from data management.


Tri Cascade creates innovative Smart IoT solutions! (For further information please visit

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